Сorporate identity

Corporate identity —In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifested in a distinct corporate culture — the corporate personality. At its most profound, the public feels that they have ownership of the philosophy. Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals. 

Corporate identity can include:

• Logo/Brand
• Corporate color
• Business card
• Forms
• Folder
• Company’s slogan
• Website
• Booklet
• Package
• Poster
• Souvenirs
• Bag
• Out-of-home advertising
• Presentations
• Web advertising

Our company is ready to development corporate identity in all directions.